Popularly known as the manufacturers of the Ambassadeur casting reel and the Cardinal spinning reel, Abu Garcia is one of the oldest and most established companies manufacturing fishing reel and fishing equipment. Abu Garcia is headquartered at Svangsta, in Sweden. The company was founded in 1921 and originally manufactured watches, telephone timers, and taximeters. When the demand for these products grew scarce at the time of World War II, Gote Borgstorm, the founder's son, changed focus to manufacture fishing equipments.

A fishing reel is a piece of equipment used to deploy and retrieve a fishing line with the help of a spool mounted on an axle. They are generally used during the sport of angling. Fishing reels are generally used along with a fishing rod, however reels that can be mounted directly onto boat gunwales or transoms are also available. The Amabassadeur series of casting reel manufactured by Abu Garcia consists of round bait-casts.

The C3 Ambassadeur series is the latest with the most modern enhancements and features. Frequent up gradations as per the need of serious anglers, is a practice whilst keeping in mind to retain the bait-cast's original characteristics. In the latest model, the Carbon Matrix Drag has been made smoother and stronger. The chemical nickel-coated level wind system has undergone a rigorous improvement whilst strengthening the brass gears. The six-pin centrifugal brake system is another unique feature of this bait-cast.

The other models manufactured by Abu Garcia include 5500 C3, 4600 C3, 4601 C3, 5500 C3-H, 5501 C3, 6501 C3, 6500 C3, and 6500 C3-H. All the models in this series have 3 bearings. The differentiating characteristic is the capacity of the bait-casts, presence of line alarm, and the reel weight.