Honda

In terms of reliability, it would be hard to find a motor company in the world with a better reputation than Honda. This is a company that has epitomized Japanese efficiency for the past 30 years, and now is one of the world's most recognized brands. In many ways, Honda has set the standard for today's new model of automotive reliability. Before Honda, the expectations for automobiles simply were different.It started in the 1980s. Prior to that point, the American auto industry (basically GM, Ford, and Chrysler) enjoyed a rather protected position. As a result, there wasn't sufficient emphasis placed on product improvement. American cars from the early 1980s were, frankly, poorly made. With no competition, there was no reason for improvement.Then, along came Honda. Honda automobiles had been on American roads for a decade, but a new emphasis on reliability and efficiency changed consumers' perceptions about buying only American cars. With superior cars like the Accord, Civic, and Prelude, American companies had to rethink their approach to auto making.Today, Honda continues to lead the world in technological innovation. Dedicated to reliability as well as luxury, Honda cars, roadsters, and SUVs lead the way year after year. The Honda Civic, Accord, Odyssey, and S2000 are great examples of this innovation. The Civic, Honda's compact sedan, has become its own form of urban cool. The Accord remains their premier luxury sedan. The Odyssey is Honda's successful entry into the SUV market, and the S2000 is Honda's sporty roadster.