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Promoted item:1:24 1950 CHEVY BEL AIR LT GREEN Diecast Model Car SHOWCASTS Motormax

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1:24 1950 CHEVY BEL AIR LT GREEN Diecast Model Car SHOWCASTS Motormax

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  • 13h
  • Brand
  • Motormax
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    The item is listed as a Top Rated Plus item
  • US $11.99
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  • Quantity 1Available
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About Diecast Model

Diecast models refer to toys that were made using the method of casting. Many of these toys were constructed of metal alloys and plastic. In general, diecast models were small-scale cars, trains, and planes. These toys got their start in the beginning of the twentieth century, though they didn't become massively popular until the 1950s. Around this time, the quality of the diecast models increased, attracting a wider audience.The 1950s marked the first time that diecast models attracted an audience other than children. Instead of just ripping the boxes open and playing, people started collecting these models. The collecting of diecast models is a hobby that continues today.In the 1960s and 1970s, diecast models became a vehicle for advertisers. Major companies such as McDonald's, Coca-Cola, American Airlines, and Kodak paid the toy companies big money to have their logos put on the sides of the models. Now, instead of playing with a plain truck, children were playing with McDonald's trucks. This was a way for advertisers to connect better with the younger audience, and many of these brand-specific models have become quite valuable.Today, diecast models are still popular. Although collectors are interested in all aspects of the diecast industry, the products that get the most attention are diecast cars and diecast planes. Over time, these have become the most widely collected diecast models. The diecast models of the 1970s and 1980s are also popular, as they often include military vehicles and motifs.