Fao Schwartz

Fredrick August Otto Schwarz, was a Westphalian goldsmith's son who used to import toys from Europe; and sold them through his fancy goods store since 1862. In 1870 he started his own toy store called the F.A.O. Schwarz Toy Bazaar on Broadway in lower Manhattan. The various brands hosted by this toy store include Lego, Melissa & Doug, Thomas & Friends, Steiff, American Kennel Club, Playmobil, Radio Flyer, Madame Alexander, Lee Middleton, GUND, Kate Spade, Barbie Collector, Tonner Doll Company and Breyer Animal Creations. Shopping at F.A.O. Schwarz can be fun with loads of other activities to compliment your toy shopping experience. One can enjoy performances, or, tap their feet and play, on the larger than life Dance piano. Product demonstrations are carried out throughout every store. Story time narrates and fairy tales' and stories' inactions for kids, make it seem real. Motion Simulators offer various rides that simulate the adrenaline in the riders. One can treat themselves to various goodies at the F.A.O. Schweetz and interact with fantasy characters that keep roaming around the store. The Newborn nursery has a range of products both for new mothers and infants, including diapers, dresses, toys, cradle, strollers, etc. You can even take live playmates'?pet purebred doggies from the American Kennel Club and Steiff. The wide range of sporting goods includes skateboards, scooters, go-karts, and other speed toys. Ice-creams, pastries, brownies, milkshakes, floats and a wide selection of candies from the world around is a yummy treat for the eyes as well as the taste buds. F.A.O. Schwarz is a place where one is bound to forget their age and just live a brief while in innocence as children.