Leapfrog

Leapfrog Enterprises is an educational toy based company which designs and develops various toys for kids of all ages. Based in Emeryville, California, Leapfrog's toys and educational products provide an effective and engaging learning experience. It was founded in 1995 by Michael Wood, a graduate from the Stanford Law School. He realized the lack of educational toys for infants and growing children in the market; this saw the emergence of Leapfrog educational toys. Leapfrog is committed to making learning enjoyable, exciting and fun for kids, nourishing their minds and inspiring a life long love of learning. It emphasizes on learning as the most basic element of growth by creating toys that motivate, reward and challenge, which help in building the child's self esteem and confidence. Leapfrog interactive toys enhance ones learning experience, allowing for both babies and parents to have fun. Leapfrog caters to kids from all age groups, with toys and products ranging from Infants, Preschool and Kindergarten to Grade school, Middle and High school. Leapfrog created a paper-based electronic reading toy known as LeapPad, which was widely accepted by parents and teachers alike. Over 1,000 devoted employees world-wide create effective, engaging and innovative learning products, making Leapfrog toys an enjoyable experience. Child psychologists, learning specialists, researchers and former teachers with years of teaching experience account for 25% of the Leapfrog team. Educational expertise and a single minded aim goes into the development and design of every Leapfrog product using unique learning methodology, along with importance given to not only what children learn, but how and when they learn it. Learning toys are age-appropriate and individual in approach with innovative learning methods which help kids see, hear, say and touch, for effective, challenging and motivating results. Educating a child is not only an eye-opener for the child but for the parents as well. Leapfrog products aim to nurture and inspire a love for learning which lasts forever. Leapfrog's learning toys are used in playrooms and classrooms the world over by teachers. Leapfrog School House provides assessment and learning programs for more than 25,000 classrooms across the US.