Designed exclusively with pre-school kids in mind, Video Now Jr. is a portable, battery-operated video player manufactured by well-known toy brand, Playskool. Pre-school kids can keep themselves occupied and entertained with the Video Now Jr. that is easy to operate. In manufacturing toys for kids, Playskool ensures that the playthings improve kids' knowledge base, thereby, contributing toward their learning and growth. 'How will a pre-school kid handle a video player?' This is a very obvious question that would strike any parent. Video Now Jr. is a sturdy, well-cushioned video player that has been designed in consideration of the rough and butter-finger handling of young kids. The chunky piece of toy has colorful big buttons of various shapes that help kids remember the buttons. The player can be operated by the kids, all by themselves, without any help from adults. This boosts children's confidence, making them feel independent. Video Now Jr. has its set of personal discs, including cartoon shows, educational CDs, and movies for children. While finding these videos amusing, young ones also get to learn a lot from them. A few of these personal video discs include 'Dora the Explorer', 'Blues Clues', and 'Little Bill'. Playskool is playing a major role in helping to impart knowledge via play amongst kids. This would also lay the foundation for kids to choose their games, constructively, as they grow up.